Answer

We developed a brand, which served a traditional dish in a contemporary way by designing and developing a unique brand personality. In a culture bursting with energy, colour and tradition, we grasped the opportunity to increase the footprint of ‘desi’ food in the fast food industry by introducing a contemporary style in serving a delicacy “Dahi Bada”. From quirky branding to a trendy brand positioning, we built a brand which could easily grab the eyeballs of the TA.