In the day and age where all brands are competing with each other, vying for attention in every possible way, you can either stand out or be forgotten. Hence, something like a brand logo, the way it looks and even colors can go a long way in getting people to take notice in the fast lives we lead today. Today, it is imperative for your brand to be a unique solution to the customer's need. It should attract people to make them want to spend on it and cherish it as a welcome experience.
Brand design is an investment that will shape your brand and attract your target audience. Marketing people use 'Brand design' to describe the visual design elements of a brand experience, such as a Graphic Logo Design with other paraphernalia to go with noteworthy, stylized facets of a brand. These facets should make a compelling argument as to why a consumer should spend hard earned money on that particular brand. From the start to the finish, we design your brand to reflect your values, so that your brand has what it takes - it has personality. More exposure means that the brand's features make a lasting impression with prospective consumers and when the brand's effect is just right, a loyal consumer base will ensure that your brand cannot be replaced with some other brand. We have been launching brands since the last decade and a half. We pay very minute attention to conceiving the brand name, designing and developing the brand logo, its brand personality and more right down to the smallest detail.
We understand how important it is to convey the right information about the benefits of your brand's products and services to create a great lasting impression. With that responsibility on our shoulders, you can rest assured to get the best ideas and results


Background


In the first decade of 2000, liberalization was percolating into India and changing consumer behavior, availability of products and services as well as the market. Earlier, going to a bar or a pub meant shady places with sedated bartenders where people went for a drink and were discreet about it. Since drinking was considered a vice, visiting bars and pubs was looked down upon. Hence, a lot of people who would otherwise go to a bar, did not. Hence, the concept of a bar was very limited. Sports was also limited to cricket and was usually watched at home with family and friends.


Challenges and Opportunities


The sports frenzy had to be brought out of homes and into places buzzing with energy. People now were willing to experiment. The idea of a chain of sports bars in the country offered a fun place to come to after a grueling day's work, unwind, enthuse over a drink or two and take in the vibrant environment. The format was far from the redundant dark and dingy pubs. It was the kind of happening place one could frequent with family and friends and indulge in sports recreation. The environment exuded the contagious energy that comes with watching a match with a large number of fans cheering. Our client wanted to give 'going to a bar' a whole new meaning by establishing 'All Sports Bar' as a sports entertainment hub. The name of the brand 'All Sports Bar' was used to tell people they catered to sports events as well.


Solution


We weighed all the possibilities and after thorough research went for a bold and sporty font over a flying curvature shape that resonated with the sports angle of the bar. To give it an iconic look, we used furling flags on both sides of the font, the flag giving off a feel of triumphant victory as well as fun and cheer. We used a combination of striking red and black colors, the red exuding passion and the black lending the image stability and class. The brand was given an up-beat and youthful tagline, "Eat. Drink. Watch Sports', which showed off the betrothal of a bar and sports concept. We knew this tagline, which sounded like a mantra, would catch the attention. To go with the image of the brand, we took the theme to servers' uniform, tablemats, coasters, bill book, tent card and a specially designed tabloid menu that changed every month. A unique website full of news and views on sports from journalists and experts. It was a very original concept and with the creativity inculcated in to present the brand with its core values, it stood out of the crowd.


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Stationary

Privilege Card

Dishes

TABLOID

TENT CARD

T-Shirt

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NEWSPAPER

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