Brandwand | Promotions| Advertising Agency In Delhi |
Below The Line marketing & activation is all about fortifying your brand communication to the customers, one at a time. BTL advertising follows a peculiar and direct form of marketing communication. These include activities such as distribution of pamphlets, handbills, stickers, on the ground promotions, brochures placed at point of sale, on the roads through banners and placards. Below the line advertising also focuses on direct mail and e-mail, often using highly targeted lists of names to maximize the response rates. Below the line (BTL) techniques ensure recall of the brand while at the same time highlighting the features of the product. BrandWand uses multi-channel marketing strategies to get across your values communicated to your customers, in a unified and integrated approach. We weave intricately designed BTL activations ensuring your brand gets ingrained in the mindset of your TG thereby
How often have we seen an actor nonchalantly pick up a labeled drink and take a swig, in movies or shows? Little do we suspect that we just got exposed to a brand advertisement? Consciously or unconsciously, the product just got registered in our minds. Since man is a visual animal, what he sees leaves a lasting impression. This is known as plugging brands. This is how Shahrukh Khan promoted Louis Philippe, by wearing the brand’s clothes throughout the remake of Don. Unlike other ads which are overt in their messages, such as “buy this because this…”, plugging brands smoothly into appropriate shows that are in keeping with the content of the show is more subtle. We plug brands in all mediums, from broadcast to social media and what’s more, we do it innovatively. BrandWand with its expertise in brand marketing and communication can shoulder any kind of brand, to plug
Direct marketing is a form of marketing–communication in which potential customers are contacted personally rather than having an indirect medium such as a billboard.. Direct marketing can be done by means of mails, telephone calls, emails, brochures, catalogs, fliers and coupons. The information is usually very extensive and generic. Direct marketing works best for products that have a wide appeal and may be interesting to the general public. At BrandWand, direct marketing is not just any generic tool; rather it’s a strong medium, which we use to eliminate any third part influence. Beautifully crafted mails, intricately designed brochures & catalogues, personalized emails and extremely informative print tools are given a different dimension by our highly experienced team. We also use the much popular sms marketing, whatsapp broadcasting which are very cost effective ways to touch base with the TG.

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