How often have we seen an actor casually pick up a labeled drink and take a sip, in movies or shows? This is when we got exposed to brand advertisement. Knowingly or unknowingly, the product got etched in our minds. We are oriented in a way that what we see leaves a lasting impression on us. This is known as plugging brands.
Shah Rukh Khan promoted Louis Philippe by wearing the brand's apparel throughout the remake of Don. Unlike other ads which are obvious in their messages, such as "buy this because this…", plugging brands smoothly into appropriate shows having the content of the show is always more subtle.
We plug brands in all mediums, from broadcast to social media, doing it innovatively. BrandWand, with its expertise in brand marketing and communication can propel any kind of brand, to plug into any known show or program suitable for brand marketing and communication. We mix the product’s USP with the show deftly and showcase it as part of that show.
We used our knowledge of brand management and plugging skills to give Snapdeal great exposure when it was struggling. Snapdeal was an original concept back in 2010 as the Internet was still alien for many people. Snapdeal was offering heavy discounts on entertainment, dining, lifestyle products and services, similar other medium and heavy ticket consumable in return for enhanced visibility and increased consumer base to merchants. However, the target group did not buy the idea immediately, accustomed as it was to purchase over the counter where they could touch, feel and test the quality of the products. People feared misuse of credit card information and theft.
We set our sight on the youngsters as they're always enthusiastic about new concepts and start trends, which led to changing opinions for everyone else. In 2010, youngsters were very dependent on TV for entertainment. MTV was a youth channel while the niche crème-de-la-creme leaned towards channels like TLC and NDTV Goodtimes. We picked the hugely popular 'Roadies' with a massive young viewership, to plug in Snapdeal. . The host Rannvijay introduced Snapdeal as a new, young and exciting portal where there were great deals waiting to be grabbed and highlighted it further by giving the team of 'Roadies' a task around Snapdeal. The exposure that Snapdeal got on 'Roadies' was immense. We went on innovating relentlessly and promoting Snapdeal in each city day and night. An tiring production schedule to match the airing of the show could not put a dampener on our spirits to build the brand perception just right.
Snapdeal is one of the biggest success stories today.