Lead generation, in marketing, is the use of various marketing-communication tools at your disposal to acquire or gather information for the purpose of enhancing the scope of a business, increasing sales revenues and primarily generate consumer interest & inquiry into products or services.
Here, at BrandWand, we make full use of the best channels for generating leads. Lead generation specific advertising, content & SEO, Website, social media, Blogs, email marketing, Outbound marketing, display ads, PPC Campaigns, content syndication, BTL activations, direct mail, are just a few tools used by us. What makes a world of difference is the right use of tools as per the unique needs of business being catered to. We also make sure that Lead generation corresponds with lead management to move leads through the purchase funnel resulting into highest number of closures or conversions.