IPO or funding is for start-ups with great potential but low capital as well as large companies who want to get into public trading. A funding/IPO campaign or communication exercise is necessary not only for generating funds or investments for the company but also to make people believe in the company enough to want to invest hard earned money in it. We advertise to not only make people aware of the company and its core values and mission but also to generate favorable public or investor opinion.
Suitable for both B2B and B2C companies, we do relentless advertising to own the attention of the target audience through all possible mediums. Communication approach and content of the IPO campaign may differ from that of funding campaign; however they both intend upon getting the image right for the brand. We do exactly what the protocol dictates and make the effort to understand the brand's objective for an IPO or funding, in perspective of the market and its various facets weaving out a structured plan of action, strategically fuelled to hit the objective.
We move with the changing times and innovate constantly appealing to the audience better than those brands that do this mechanically. As the saying correctly goes "To measure how much one loves you, ask them for money" the amount they spare will give you a clear indication and it's not different here. The investors or the public will only put their money on you as long as they believe in you.
By winning the trust of the industry and consumers and augmenting funds from investors, our planned campaign for Snapdeal was slated to reach its peak during the winter of 2010-2011, We designed the campaign very carefully so that it did not look like a funding campaign. We picked niche lifestyle channels to give Snapdeal a great deal of exposure, especially during the corporate and investor segment. We had to manoeuvre traffic towards the website and more deals were flying off the shelves, creating a buzz in the market.
So while the talks of funding were on, Snapdeal was building a strong GA that would uphold the business plan and prospects of the venture. Investors were looking at Snapdeal as a profitable opportunity. Snapdeal received $12 million from Nexus Venture Partners and the Indo-US Venture Partners in January 2011 and in July 2011, the company raised a further $45 million from Bessemer Venture Partners along with existing investors Nexus Venture Partners and Indo-US Venture Partners. Snapdeal rose to a pinnacle by the end of 2011.