By winning the trust of the industry and consumers and augmenting funds from investors, our planned campaign for Snapdeal was slated to reach its peak during the winter of 2010-2011, We designed the campaign very carefully so that it did not look like a funding campaign. We picked niche lifestyle channels to give Snapdeal a great deal of exposure, especially during the corporate and investor segment. We had to manoeuvre traffic towards the website and more deals were flying off the shelves, creating a buzz in the market.
So while the talks of funding were on, Snapdeal was building a strong GA that would uphold the business plan and prospects of the venture. Investors were looking at Snapdeal as a profitable opportunity. Snapdeal received $12 million from Nexus Venture Partners and the Indo-US Venture Partners in January 2011 and in July 2011, the company raised a further $45 million from Bessemer Venture Partners along with existing investors Nexus Venture Partners and Indo-US Venture Partners. Snapdeal rose to a pinnacle by the end of 2011.