We have partnered with Max Life Insurance since 2007 in the Creative Development department. Their communication to all their Indian General Offices was the very foundation of their organization, and very important to keep their insurance agent motivated and inspired for better sales. It's an extremely important job. Yearly financial results are heavily dependent on the performances of these agents. Our range consists of creative development of various campaigns over the years. However, to give an example of Creative Development, let's delve into the Star Achievers Club awards. Insurance industries have global promotion and recognition awards for high performances for several companies. MDRT and Summit are some of the aspirational awards. The MDRT is the most prestigious award for any insurance agent.
Max Life Insurance wanted a reward and recognition program to reward the best agents of its company, creating a motivation for agents to sell more policies. Not only would the rewarded agents be proud to belong, the recognition of their achievements would propel them to do more. After a session of brainstorming, we came up with the name 'Star Achievers Club' with a corresponding brand logo and visual elements. For leverage over other insurance agencies, we included an introduction film, rewards and recognition brochures, inspiring and motivating mailers, posters, and rewards program handouts to grab the interest of target groups. The plan took off beautifully as more people enrolled to win awards. We designed a creative design to inspire those who were left out in the race, making it widespread. The idea of club awards as a shiny goal trickled down to grassroots of agent recruitment to encourage them to perform and earn their stripes. Later, we made short films on these achievers and broadcasted them in local theatres and cinema halls to bring attention. Star Achievers Club impressed with its creative premise and is a very successful agent motivation program.