Below The Line marketing & activation is all about securing your brand communication to the customers, one at a time. BTL advertising follows a distinct and direct form of marketing communication. These include activities such as distribution of pamphlets, stickers, handbills, brochures placed at point of sale, on the ground promotions on the roads through banners and placards. Below the line advertising focuses on direct mail and e-mail too, frequently using highly targeted lists of names to augment the rate of response. Below the line (BTL) techniques not only ensures recall of the brand but also highlights the features of the product.
BrandWand uses multi-channel marketing strategies to get your values to your customers, in a unified and integrated way. We intertwine intricately designed BTL activations ensuring your brand gets permanently etched in the mind of your TG and in turn amplify the engagement.