RRB Energy Limited approached us to breathe life into its brand in India as well as abroad when wind energy companies were going through rough time. Before approaching us, RRB had done very little in marketing communication. It was heavily in need for fresh life as only few of their turbines had generated curiosity in the national and international market.
This was a good opportunity for them to build the brand and popularize those specific models, which were conducive for success in the European market. Before we went on to start the B2C communication, we strengthened the B2B communication by sprucing up their brand, their product brochure and films. RRB was now ready to answer customer queries. Starting with mass media, we positioned the brand for a novel visual presence and successfully created a niche for their products. Building the brand on its core values, we published several ads in the right magazines.
To stand out from the rat-race and catch the eyes, we created a unique image that would make anyone stop and look. The headline and a small content were just enough to introduce the company and also arouse interest to call and want to know more. These ads were planned ideally to invite European readers and customers hence keeping the look and feel international and contemporary European.