Promoting clubs and nightlife can be tricky. Social media in combination of print ads may be the best way to promote it minimizing too many messages ruling out remotest possibility of annoying the TG and too less risking loss of awareness. The idea is to model your presence on social media in a way that lights the curiosity in your customer. You should have a facebook page that can make people stay so when your customer is not sure what to do after a long work-week, they remember you. Above anything else, what we forget to determine correctly on most occasions is the ‘Hoodoo’ part of it. Hoo is the 'who we are catering to’ and Doo is ‘what do we want them to do'.